“TROJAN PENIS-THEMED ICE CREAM TRUCK URGES ALL MEN TO BE PROUD OF THEIR CONES” - Dellish
When we learned that penis shaming (especially prevalent among gay men) lead to risky sexual behavior, we knew Trojan needed to something. So we picked WorldPride on the 50th anniversary of the Stonewall Riots to debut our big (ahem, moderately sized) idea. Introducing the Trojan Conecocktions Ice Cream truck, that celebrated penises of all shapes and sizes. With flavors like Mighty Munchkin, Off the Hook, and Chunky Hunky, we reminded people that all types of cones are a treat. And heck, we even got to write an original dingle jingle.
Agency: Edelman
Client: Trojan Condoms
Creative Team: Constance Leonard, Shiran Teitelbaum, Megan Skelly, Jeremy Berstein, Jimmie Stone, Matt Webb, Reham Ibrahim, Schuyler Higgins