“THIS AGENCY USED AI TO MAKE SNAPPLE FLIP ITS LID” – FAST COMPANY
For over twenty years, fans have been nerding out on the fun facts that can be found under Snapple caps. But how do we take Snapple facts to the future? With the advent of ChatGPT, we saw a way for generative artificial intelligence to help fans create their own facts with their favorite tech. Who knows, they might even find them on real caps in 2024.
Agency: Deutsch LA
CO-CCO: Ryan Lehr
CDs: Shiran Teitelbaum & Brynn Good
ACDs: Brandon Zach & Colleen Kessey
Design: Desmond Hsu
It was an accident really. We were throwing a “Jewchella” party for a friend who happened to be joining the tribe. The schmear was good, but the shirts? A hit. The next thing we knew, Unkosher Market was born. Imagine the look on our parents' faces when we told them we were getting into the schmatta business. But then again, we were used to Jewish guilt.
We've been featured in the Guardian, The Cut, Jewish Journal, Forward, Times of Israel and People. And our collection is available at the New York Jewish Museum, international boutiques and online. We even had a photo exhibit at the American Jewish Historical Society entitled "Bubby: Kosher love advice in Unkosher Times." And most recently, we worked with Positive Times to launch the first-ever Everything Bagel Nail Polish. How about them matzah balls?
Co-Founder, Shiran Teitelbaum
Co-Founder, Alice Blastorah
Chief Unkosher Operations, Alex Feldman
Art Director Intern, Molly Baraff
This campaign was recognized by Cannes, Webby Awards, Clio (Grand Prix x3) , and One Show. Toyota, the mobility sponsor for the Winter Paralympic games, wanted to shift from a car company to a mobility company. So to help change perceptions, we partnered with visually impaired Paralympic skier Menna Fitzpatrick. And created an interactive experience to show people exactly what she sees on a visually driven platform, Instagram. Instead of beautiful images, we posted blurry ones and native video content, alongside caption copy to tell her story. Ultimately, we gave people deeper insight into what it takes to become the most decorated British Paralympian of all time, while underscoring Toyota’s mission: mobility for all.
AGENCY: Saatchi LA
CCO: Jason Schragger
ECD: Fabio Costa
CD: Daniel Barak
AD: Alice Blastorah, Chelsea Oz
CW: Shiran Teitelbaum, Brittany Kopeikin
“PEOPLE WILL DO ‘ANYTHING FOR PETS’ IN PETSMART’S NEW SPOT” -ADAGE
To launch our new plaform “Anything for Pets,” we needed to create a series of spots that showed that the love for one’s pet is unmatched. Shelley Lewis directed the brand anthem. We followed it up with a holiday version directed by Jimmy Marble with music by Barlow and Bear.
Agency: Deutsch LA
Co-CCO: Ryan Lehr
CD: Shiran Teitelbaum, Brynn Good
Creative Team: Jamie Wynn, Stephanie Sczublewsky, Bryce Pagnman, Harper Biewen
“DEUTSCH LA’S NEW AI TOOL WRITES BIOS FOR PETS IN NEED OF ADOPTION” - Ad Age
When people consider adopting a pet, they first visit the animal shelter website to look at pictures and read bios. Problem is, many of these pet profiles aren’t filled out or only include fragmented details.
This happens because animal shelters are overwhelmed and often don’t have the time. That’s why we created Rescue Writer. The world’s first AI tool to help write a pet’s profile instantly.
Co-CCO - Ryan Lehr
EVP Head of Digital - Ivan Perez-Armendariz
SVP, Technology Director - Bilal Elreda
Head of Technology - Marc Gowland
Creative Directors- Shiran Teitelbaum & Brynn Good
Creative Team - Kevin Descardes & Matt Garcia
“THERE’S MAGIC BEHIND EVERY DOOR IN THIS JOYFUL PETSMART AD”- Little Black Book
Working with Director Drew Kirsch, we set out to make a fantastical advent calendar that houses all the anythings you can get from PetSmart this holiday season. Each door unlocked the possibilities of new memories you can make with your pet. This one film served as the content factory for all our much needed holiday offers.
Creative Directors: Shiran Teitelbaum & Brynn Good
Creative Team: Chad Corbin & Bryce Pangman
Producer: Dan Kaplan, Geoff Tarr
Director: Tomorrow, Drew Kirsch
The Snapple Mmmarket isn’t just your typical corner store. It’s a place where everyone and everything wants Ridiculously Flavorful Snapple. And, well, it’s all a bit ridiculous.
Agency: Deutsch LA
Director: Fatal Farms
CCO: Ryan Lehr
CDs: Shiran Teitelbaum, Brynn Good
Creative Team: Brandon Zach, Colleen Keesey
The Palm Baum is the ultimate girls’ getaway. From its bold instagram-worthy art direction, to its Feminist Lit Collection featuring strong female authors, to its empowering “Pool Rules” such as “No glass containers or ceilings,” my pink AirBnb has become a space for women to gather and bond. In October, it was featured on the cover and throughout Locale magazine with rising YouTube celebrity Kandee Johnson. Collaborating with Art Director gone interior designer Rebecca Dunnet and Creative Director Mike Donaghey, we've turned the house into an eye-catching experience. In fact, every inch of the home is perfectly framed for Instagram. Check out @thepalmbaum on IG for more and thepalmbaum.com on airbnb.
We got Old Wives to dispel Old Wives' Tales about Diesel. We even snagged a Cannes shortlist for branded content. And yeah, that’s Tuna. The world’s ugliest dog.
AGENCY: Deutsch
CCO: Pete Favat
GCD: Heath Pochucha
AD: Alice Blastorah
CW: Shiran Teitelbaum, William Sawyer
“TROJAN PENIS-THEMED ICE CREAM TRUCK URGES ALL MEN TO BE PROUD OF THEIR CONES” - Dellish
When we learned that penis shaming (especially prevalent among gay men) lead to risky sexual behavior, we knew Trojan needed to something. So we picked WorldPride on the 50th anniversary of the Stonewall Riots to debut our big (ahem, moderately sized) idea. Introducing the Trojan Conecocktions Ice Cream truck, that celebrated penises of all shapes and sizes. With flavors like Mighty Munchkin, Off the Hook, and Chunky Hunky, we reminded people that all types of cones are a treat. And heck, we even got to write an original dingle jingle.
Agency: Edelman
Client: Trojan Condoms
Creative Team: Constance Leonard, Shiran Teitelbaum, Megan Skelly, Jeremy Berstein, Jimmie Stone, Matt Webb, Reham Ibrahim, Schuyler Higgins
"SHONDA RHIMES TEAMS UP WTIH DOVE TO BUILD CONFIDENCE IN GIRLS - People
To celebrate Dove’s work in helping over 20 million young people with the Dove Self Esteem Project, they wanted to expand their community to a new generation. To do that, we created Girl Collective, a sisterhood for girls and women to build confidence and challenges beauty stereotypes. We launched on International Day of the Girl and partnered with Shonda Rhimes to host a one day event in LA with other inspiring guests like SZA, Monique Coleman, Giada Rainey, and Dre Brown.
Agency: Edelman
ECD: Megan Skelly
GCD: Matt Zavala
ACD: Shiran Teitelbaum
AD: Nancy Nystrom, Caroline Pratt
Producer: Robin Feldman
Toyota wanted to reposition themselves from the leading car company in the world to a mobility company. And for the first time ever, Toyota became the official mobility sponsor of the Olympics and Paralympics. But how do we tell the world? We created a short film that celebrated mobility for all, featuring people from all walks of life, literally ages 1-100. Our commercial even ended up on the Super Bowl. And the campaign, featuring both our launch spot and our digital Instagram account @SeeLikeMenna, ended receiving a Gold Cannes Lion for PR.
Agency: Saatchi LA
This campaign received a Bronze at One Show, and was awarded “Innovators” on Creativity. Not to mention a Webby nominee.
Over 100 million sharks are killed a year by humans. But why don't more people care? Ever since the movie "Jaws", music has made sharks out to be vengeful killers. So if music can vilify sharks, does it also have the power to save them?
Agency: Deutsch
CCO: Pete Favat
CD: Daniel Barak, Heath Pochucha
AD: Alice Blastorah
Designer: Neph Trejo, Erin Burell
CW: Shiran Teitelbaum
How do we let people know that Pedigree is good for doggie digestion? We get them to think about it at the moment they need to pick up after their furry canines. This campaign got us a Grand Prix in the Cannes Carte Blanche Competition.
Agency: Proximity/BBDO Toronto
AD: Rebecca Dunnet
CW: Shiran Teitelbaum
With a comfortably close shave from Schick Hydro Silk, you’ll want to get even closer with yourself. That’s why we created Feelin’ Myself Island – a self-love spin on reality tv shows like Paradise Island. Watch as new romances blossom, summer flings unfold and a shocking ending you didn’t see coming...
Agency: Edelman
Production: Cowboy Bear Ninja
ECD: Jeremy Bernstein
CD: Samantha Wilco
ACD: Shiran Teitelbaum
AD: Constance Leonard
Temptations Treats are so irresistible, even internet cats can't resist. To prove it, we got cat lovers to shake a virtual bag of treats on any webpage to attract cats from all corners of the web. This was before cats were the cat's pajamas. Just saying.
CD: Dave Stevenson
Creative Technologist: Jeff Vermeersch
AD: Jonathan Macarthur
CW: Shiran Teitelbaum
What if you could test drive Volkswagen's ultimate performance car with the power of your voice? Just make vroom sounds just like when you were a kid and the Golf R magically reacts. We even got the king of sound effects Michael Winslow (Police Academy) to be the face of the campaign, unleashing a Webby and a bronze in One Show.
CCO: Pete Favat
GCD: Heath Pochucha
CD: Daniel Barak, Karan Dang
AD: Alice Blastorah
CW: Shiran Teitelbaum, Eddie Babaian
Imagine all the things you love on your phone, now in your Volkswagen. It's called App-Connect. Our social product demo features the world's cutest dog (Boo), a sloth, oh, and Michael Peña and Adam Scott. Not too shabby.
Agency: Deutsch
CCO: Pete Favat
ECD: Todd Riddle
GCD: Heath Pochucha
AD: Alice Blastorah
CW: Shiran Teitelbaum
"STANDING UP FOR CHILD RAPE VICTIMS"
- ELLE
We created an outdoor campaign for the 160 Girls Project, an organization that seeks to protect Kenyan girls from rape and defilement. The country saw a landmark ruling against its police, who now face imprisonment if they fail to thoroughly investigate rape crimes against girls.
To celebrate the victory on this special day, we erected billboards across the country that at first read "Justice is nowhere for child rape victims." Afterwards, the Senator of the Kenyan county of Meru took a paintbrush to the billboards and drew a bright pink slash through the word "nowhere," transforming the message into one of hope: "Justice is now here for child rape victims."
Agency: BBDO Toronto
ECD: Peter Ignazi, Carlos Moreno
AD: Alice Blastorah
CW: Shiran Teitelbaum
