Shiran Teitelbaum
Creative Innovation Director
Hi there. I’m the new Creative Innovation Director at 72andSunny, which means I get to help shape traditional / earned / social-first work. And if you know me, you know I’m obsessed with all of that. Here are a few of my earned-career highlights so far:
I created Everything Bagel Nail Polish for my Jewish clothing line Unkosher Market that was featured in The Cut, The New Yorker and Food Network.
I was just named Adweek Creative 100, which honors the most Innovative talent across advertising.
Deutsch was recently ranked #3 on the Most Innovative Companies list by Fast Co. for “combining generative AI with creative human fun,” featuring two of my team’s projects, Snapple Faict Generator and PetSmart’s Rescue Writer.
I run an AirBnb, The Palm Baum, for the pink obsessed that’s been featured in films and magazines.
I won multiple Cannes Lions and awards for my @SeeLikeMenna campaign that showed what it’s like to be a visually impaired Paralympian.
I also happen to be a terrible dancer, so I enlisted stunt doubles to perform our first dance at my wedding (also showcased in Toronto Life and Vogue’s Over The Moon)
Work Experience
Deutsch LA , Edelman NY, Saatchi & Saatchi LA,
BBDO Toronto /Proximity BBDO, Leo Burnett Toronto
Email: Shiran.teitelbaum@gmail.com