"STANDING UP FOR CHILD RAPE VICTIMS"
- ELLE

We created an outdoor campaign for the 160 Girls Project, an organization that seeks to protect Kenyan girls from rape and defilement. The country saw a landmark ruling against its police, who now face imprisonment if they fail to thoroughly investigate rape crimes against girls.

To celebrate the victory on this special day, we erected billboards across the country that at first read "Justice is nowhere for child rape victims." Afterwards, the Senator of the Kenyan county of Meru took a paintbrush to the billboards and drew a bright pink slash through the word "nowhere," transforming the message into one of hope: "Justice is now here for child rape victims."

Agency: BBDO Toronto
ECD: Peter Ignazi, Carlos Moreno
AD: Alice Blastorah
CW: Shiran Teitelbaum