"AN ORIGINAL PIECE OF MUSIC THAT CELEBRATES SHARKS."
- BILLBOARD

This campaign received a Bronze at One Show, and was awarded “Innovators” on Creativity. Not to mention a Webby nominee.

Over 100 million sharks are killed a year by humans. But why don't more people care? Ever since the movie "Jaws", music has made sharks out to be vengeful killers. So if music can vilify sharks, does it also have the power to save them?

Agency: Deutsch
CCO: Pete Favat
CD: Daniel Barak, Heath Pochucha
AD: Alice Blastorah
Designer: Neph Trejo, Erin Burell
CW: Shiran Teitelbaum