"THE 14 MOST ARRESTING INTERACTIVE OUTDOOR ADS.”
- FAST COMPANY

How do we let people know that Pedigree is good for doggie digestion? We get them to think about it at the moment they need to pick up after their furry canines.  This campaign got us a Grand Prix in the Cannes Carte Blanche Competition.

Agency: Proximity/BBDO Toronto
AD: Rebecca Dunnet
CW: Shiran Teitelbaum